marketing to the new class of DO-IT-HERSELFERS Breaking down walls in home improvement, women are changing marketing, tool-making
Thursday, March 29th, 2001Women are steadying ladders and knocking out walls as they make inroads in what was once considered man territory: home improvement.In fact, women would rather spend their weekend leisure time improving their home than shopping at a mall or cooking, according to a survey conducted last year for Home Depot by Yankelovich Partners.From 1989 to […]








































