marketing to the new class of DO-IT-HERSELFERS Breaking down walls in home improvement, women are changing marketing, tool-making

Women are steadying ladders and knocking out walls as they make inroads in what was once considered man territory: home improvement.In fact, women would rather spend their weekend leisure time improving their home than shopping at a mall or cooking, according to a survey conducted last year for Home Depot by Yankelovich Partners.From 1989 to 1993, women held a steady share of 31 percent of total product purchases in the $30.2 billion hardware and home renovation industry. In 1999,…Press: The Atlanta Journal and The Atlanta Constitution

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This entry was posted on Thursday, March 29th, 2001 at 12:00 am and is filed under home improvement. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

marketing to the new class of DO-IT-HERSELFERS Breaking down walls in home improvement, women are changing marketing, tool-making

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marketing to the new class of DO-IT-HERSELFERS Breaking down walls in home improvement, women are changing marketing, tool-making

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